Never give up!

September 06, 2013
Source: District of the USA

A boycott of Coca Cola is being called for in Spain for continuing to sponsor a TV "survivor" show latent with immorality, even after other fellow American-based corporations have desisted upon being petitioned. This example should galvinize Catholics to continue the struggle for the recognition of Christ the King in and by society.

In these faith-beleaguered times we often become discouraged in our fight to defend the Catholic religion—and thus the inalienable rights of Our Divine King—against all mannerism of forces, be they manifestations of indifferentism or overtly anti-Christian agendas.

Such a current situation may also tempt us to sigh and consider how it would be so much better to have lived in a time when Catholicism was the general impetus amongst nations—“oh, but for Christendom!

However, firstly we must always keep hope against such odds, recognizing that Our Lord and Lady will ultimately triumph in all things. But secondly, we should take heart in the sentiments of St. Therese of the Child Jesus (who is very close to our own era), who remarked that she desired to live in the end times—that of the dreaded Anti-Christ—so she could demonstrate her love for God the most.

With these thoughts in mind, we feature below a news piece which demonstrates how even today, Catholics can (and should) continue “to fight the good fight” for the Banner of Our Lord Jesus Christ. And that this can even be done effectively against powerful global corporations—so never give up even if the odds seemed stacked against you!

Furthermore, we often are asked to wage a spiritual warfare against anti-Christian issues (immoralities, errors, bad laws and the like)—and Our Lady’s Rosary is perhaps the most effective means in this regards. But as Catholics we know that the practical result of having the faith consequently includes the enacting of good works.

In this vein, it is important that Catholics also become active in defending the Faith from outside the walls of their churches and homes. The following news piece shows one way in which this can be accomplished and even by employing modern tools of communication (which can be used for good if prudence is exercised), just as our forefathers did with the printing press, telefax, telephone, radio and even the television (e.g., Fulton Sheen’s Catholic Hour in the 1950s).

“Coca Cola Spain faces boycott over TV ads, Twitter comments”

Catholic News Agency, September 5, 2013

The Madrid-based religious liberty organization recently launched a public opinion campaign to call on major businesses to withdraw their ads from the reality show “Summer Camp,” a Spanish version of “Survivor.”

During the program, one of the female contestants was made to strip to her underwear and jump into a pool of melted chocolate, while the host invited her fellow contestants…[here we will avoid further description]. convinced McDonalds, Burger King, Orange, ING Direct and Minute Made to all pull their ads from the program. However, the CEO of Coca Cola Spain, Marcos De Quinto, has maintained his company’s sponsorship.

De Quinto used his Twitter account to explain his decision, saying,

May God spare us from groups like ‘The Guardians of the Faith,’ who want to tell us what TV shows to watch, what books and newspapers to read, what party to vote for.


If having to think like you is the price I have to pay for you to keep drinking Coca-Cola, I prefer you don’t drink it.”

De Quinto also threatened to have lawyers investigate what kind of penalties could be levied against the organization, which he accused of “inciting a pack of wild dogs against specific targets,” referring to its support for marriage and opposition to abortion.

In other tweets, De Quinto labeled Christians who object to Coca Cola’s sponsorship of the program as “fanatics” and “intolerant,” and accused them of launching a “guerrilla-style” attack against Coca Cola.  He also said he had the backing of executives at the Coca Cola world headquarters in Atlanta.

De Quinto’s response generated an immediate reaction from Spanish-speaking Catholics in Spain and Latin America.

Bishop Jose Munilla Aguirre of San Sebastian criticized De Quinto’s attitude, and told the Cope Radio Network on August 30th that he personally would drink

only pure and crystalline water instead of Coca Cola until the situation is cleared up, because I think the president of Coca Cola in Spain has made a big mistake and should retract his statements...”