Apple’s “Digital Morals” Follows Relativism's Predictable Path

December 20, 2018
Tim Cook, Apple's CEO

For Tim Cook, “It’s a sin not to ban those who disagree with our company’s values”. This declaration came from the current CEO of Apple during his speech for the Anti-Defamation League (ADL) on December 3, 2018.

When accepting the Courage against Hate prize awarded by the ADL in New York, the CEO of the American company ventured some considerations on the basis of “digital morals”.

For Tim Cook, companies have a moral duty to ban individuals and organizations that discriminate against homosexuals, migrants and other minorities from social networks and digital platforms.

“At Apple, we are not afraid to say that our values drive our curation decisions. Choosing to set our responsibility aside at a moment of trial is a sin,” he did not hesitate to declare.

This remark did not fail to draw an avalanche of criticism. Conservative John O’Sullivan from National Review declared:

Sin is a religious concept. Tim Cook seems to be suggesting that the internet should be censored on explicitly religious criteria. He's making a case that we need a reform to make the internet subject to the First Amendment.

In presenting Apple’s values – that openly advocate globalism, the gender ideology, and “non-discrimination” against homosexual minorities – as the paradigm of digital morality, Tim Cook seems to be sending out a strong but also paradoxical signal to all those who oppose to the culture of death, and who may soon get their right to express themselves on social media confiscated…in the name of freedom! As the French revolutionary Saint-Just, an unconditional disciple of Robespierre, used to say: “No freedom for the enemies of freedom.”